LUMINANCE 炫目

Simon Yam’s artistic odyssey transcends the boundaries of performance, seamlessly intertwining photography, art, and fashion into a singular cultural narrative deeply embedded in Hong Kong’s identity. 

Guided by cues from their final pieces, we crafted a film that works with the evolving creative rhythm of Luminance, distilling how each creator interprets transformation, light, and form, both individually and as a collective.

Shot across five locations, the film interweaves cinematic sequences with VHS textures and curated stock footage, echoing the brand’s organic evolution. Through a choreography of motion and stillness, it captures fleeting sparks of inspiration and quiet introspection - a visual and layered meditation on how creativity transforms into light.