Art of the Moon: A Luxury Mid-Autumn Experience

Regent Hotel unveils a refined campaign to launch its new line of artisanal mooncakes, a seasonal offering that reflects the brand’s signature elegance, craftsmanship, and commitment to sensorial storytelling. This is not just a product launch, but an immersive journey that draws inspiration from the traditions of the Mid-Autumn Festival, the poetic charm of the moon, and the artistic soul of the Regent experience.

At the heart of the campaign is the concept of “Synchronicity”, the perfect alignment of luxury, artistry, and tradition. The creative direction is inspired by the phases of the moon and the brushstrokes of classic ink painting, expressed through soft textures, golden light, and abstract interpretations of nature. The mooncakes themselves become the centerpiece of a visual narrative, displayed like precious artworks in cinematic vignettes that invite the audience to see, feel, and taste the season.