Rediscover Hong Kong

Client

Rosewood Hotel Group

year

2024

role

Events

Project Description

Hong Kong’s luxury hospitality sector sought to reintroduce the city as a premier travel destination to an audience of top-tier travel advisors. Following global disruptions, it was essential to showcase the city’s evolving charm, heritage, and world-class experiences in a way that would resonate with influential tastemakers and inspire future travel recommendations.

Over five immersive days, the sector curated a journey for more than 20 members of the Travel + Leisure Travel Advisory Board (TAB), capturing Hong Kong’s essence through tailored cultural, culinary, and luxury experiences. Through authentic storytelling, we highlighted the city’s timeless appeal and ongoing evolution, seen through the lens of the industry’s most discerning travel experts.

Industry

Live-action Production.

What We Did

We created a lasting impression that not only strengthened the relationship between luxury hotel brands and travel professionals but also inspired influential recommendations that will shape high-end travel trends in the years to come. This reignited excitement for Hong Kong among elite travel advisors, reinforcing its position as a must-visit destination.