Centricity App

To captivate and resonate with tenants, we distilled the campaign's key purpose. The films needed to showcase the app's versatility and positive impact on tenants' daily lives. With this foundation, we decided to make the app itself the main character of the film. Our concept featured different tenants engaging with the app to fulfil their unique needs, all while having Centricity as the driving force. This approach made the app’s versatility the defining feature of the films. From one person picking up their morning avo-on-toast, to another finding a midnight cab, Centricity lies at the heart of it all.

Using 2D animation overlays and seamless camera movements, we immersed viewers in the world of Centricity. These subtle touches helped convey Centricity’s offering in a sleek and concise matter, empowering HK Land to boost app awareness and engagement. With an impactful message, complemented by a refined and alluring visual style, our work embodies HK Land’s commitment to improving tenants’ lives through a distinctive and premium approach.