Rediscover Hong Kong

Handl partnered with Tatler to craft an engaging digital campaign, raising awareness and inspiring guests to indulge in this exclusive opportunity. But with a number of HK tourism videos already in circulation, we needed to take a distinctive approach that would stand out from the rest and embody The Upper House’s core values.

Hong Kong's vibrant culinary scene, breathtaking hikes, and bustling markets may not be exclusive to the hotel, but its people are. We planned our shoot around capturing the charming personalities of each local, as well as guests’ point-of-views. By marrying these scenes with dynamic shots of each tailored experience, the film inspires guests to step into the activity themselves. Leveraging The Upper House's unique strength, our campaign stands apart as audiences form a connection with both the city and the hotel’s gurus.

Seamless camera movements and editing transitions weaved each story together, providing a sense of accessibility to each experience. The Upper House goes beyond offering accommodation in the city; inviting guests to experience the hidden details of Hong Kong only locals can access. Left feeling excited to explore the city with a new friend, the campaign helps audiences understand why The Upper House is their must-visit hotel.