The Journey of Tea

To properly capture Fresh’s sensorial brand, we needed audiences to feel as though they were experiencing the calming feelings, scents and sounds themselves. "A Day at the Villa" required a grounded and authentic bond between the products, environment and ChauKei. We took inspiration from the calming effects of nature and curated shots that evoke a state of serenity. Our approach of integrating the tea products throughout ChauKei’s day clearly conveyed the holistic experience of Fresh Beauty.

Through four captivating short films, Fresh Beauty's tranquil lifestyle brand is captured. Our use of natural light sources and dynamic camera movements creates a vibrant and effortless ambience. The blend of nature, mindful activities and Fresh's products build upon each other, leading to a profound sense of relaxation for the viewer. The films immerse our audiences in the serene world of Fresh Beauty, leaving them only with a desire to step into the villa themselves.