Unsung Heroes
Client
Clearwater Bay Golf & Country Club
year
2024
role
Strategy, Creative, Live-action Production.
Project Description
The Clearwater Bay Golf & Country Club is recognised as one of Hong Kong’s premier golfing destinations, a course known for its precision, beauty, and world-class reputation. But behind every perfect fairway and pristine green lies a rarely told story. The challenge was to reimagine the club’s identity, not by focusing on the game itself but on the people who make it possible.
This short documentary shifts the spotlight to the unsung heroes of Clearwater Bay, the maintenance team whose dedication ensures the course remains exceptional. Their work begins before dawn, in the quiet moments before the first tee-off. Through intimate, cinematic storytelling, we captured the precision, care, and quiet determination that go unnoticed yet define the playing experience. The course isn’t just maintained; it’s crafted by human hands, shaped by expertise, and sustained by passion.
Industry
Sport
What We Did
Shot in natural light and rich textures, the film reveals the artistry in the everyday, the raking of bunkers, the fine-tuning of greens, and the first-morning mist rolling over the fairway. Every frame draws viewers closer to the unseen effort behind the sport, transforming routine maintenance into a story of craftsmanship and pride. The campaign was released across digital platforms, member communications, and in-club screenings, deepening appreciation for those who make Clearwater Bay more than just a golf course, but a place of dedication, legacy, and quiet excellence.
CREDITS