Gentlemen’s Bow Tie Raceday 2023

The Gentlemen’s Bow Tie Raceday at Sha Tin conveys a point that there is far more to Hong Kong horse racing than sport. We developed a creative approach that captures the nature of this stylish and elevated lifestyle experience. Where elegance, romance, and racing converge to offer a truly unforgettable experience. We translated a “Gentlemen’s Rules” set into tangible scenes of elegance, intimacy, and style around the Sha Tin Racecourse, with access to the likes of Frankie Lor, Harry Bentley, and Ian Chan. Each character demonstrates a transformation into a gentleman and the importance of presentation, respect and appreciation.