Project

Vida Rica

Client

Mandarin Oriental Macau

Hospitality

Vida Rica expertly blends the heritage and ambience of the Mandarin Oriental with a modern and personal touch, creating a truly individual atmosphere.

The place to be for spectacular sunsets and award-winning handcrafted cocktails.

A masterpiece of design, Vida Rica Bar is a sleek meeting place with a chic marble, crystal and chrome design, and impressive double-height windows offering fantastic views of Macau’s impressive evening skyline.

The Mandarin Oriental, known for its hospitality and luxurious locations, was awarded a spot on Asia’s 50 Best Bars for its chic restaurant and bar Vida Rica. Looking to celebrate this prestigious accolade, build awareness over social media, and drive covers, The Mandarin turned to Handl. Our objective was to create a social campaign that sparked interest in stylish and discerning individuals in the Greater Bay Area.

For every component of the bar we promoted, we incorporated personal touches. We shot guests savouring their drinks and marvelling over the bar’s interior design. We also featured the bar managers in their element, capturing their cocktail crafting process and unique flare throughout. By showcasing these authentic details, the films demonstrate Vida Rica’s prestige and attention to detail. Finally, to position Vida Rica as the go-to destination for sunset drinks, we bookend the master film with shots of Macau's skyline and stunning sunset.